• Lucy

Top Picks: Vegan High Street Beauty

As we roll into the colder months I often find myself picking up my makeup brushes a little more often. I’m not someone who wears makeup every day but as tans fade and our time carelessly enjoying the outside draws to a close I know that lots of us will be returning to a more thorough daily makeup routine. (but also, if you don’t, that’s totally cool and more power to ya!)

I read a book recently which instilled in me the power of makeup wearing and using it as kind of like a magical glamour, which totally rocked my world. So I thought I’d share a list of some of my favourite vegan and cruelty free brands that are available for a reasonable price on the high street so that you too can craft a magical glamour. Some of these will be more plastic free than others so make sure to research which ones fit in with your lifestyle the most. But it can sometimes be handy to have a list that you know is A-OK on the vegan front to refer back to as you trawl the shelves for a new lippy.

This will be primarily a UK based list as that's where I live and know most about but there are lots of resources online for EU,US and AUS vegan beauty.

Whilst compiling this list I noticed that a large amount of the brands listed are available at Superdrug. So worth noting where your closest Superdrug is if you like to have lots to choose from.

With that being said I'll start my list of my top vegan beauty brands with:

Superdrug B Cosmetics

Certified Vegan and Cruelty free and the winner of Vegan Food Awards 2019 Best Vegan Cosmetics. B makeup and skincare is a great low-cost brand that will suit all ages and budgets. I’ve been using their Flawless Matte Foundation (shade C1) for ages now and I really love it. It retails for £4.99 but often has lots of reductions and 3 for 2 offers on! I’ve tried a few other bits from the range including brow mascara and bronzer and for someone who isn’t super professional with their makeup I think it’s really great. Superdrug have really been championing vegan products this year and I think that's something worth supporting. Especially as they are on the high street they will be opening up vegan beauty to so many new people and allowing younger people, disabled people and those who are more financially restrained the accessibility to vegan and cruelty beauty at a great price. So let's just give them a little shout out for their good work.

ELF Cosmetics

ELF can also be found in Superdrug at a slightly (but not much) higher price range. The range of products is fairly all encompassing and I've had several ELF products in the past. Some of my favourite products of theirs is their primers. I've tried a few but always loved the lavender toned one, you get a really huge bottle and it works super well as a base for makeup.

Barry M

A classic teen girl favourite, Barry M has been setting the tone for cruelty free beauty since its conception. A quote from their website "since founding in 1982, Barry M has never tested its finished products or ingredients on animals or engaged another company to do so on our behalf. " (https://barrym.com/pages/cruelty-free) They also claim that 97% of their products are vegan and that they are committed to being 100% vegan by 2020. Full of vibrant colours and the most creative nail polishes you can get (I know i'm not the only one who was obsessed with the crackle effect nail polish when I was a teen) they also have a full range of eyes, face and lips. Stocked in Superdrug I noticed a little green V sticker beside all the vegan products, so it's easy to make the right choice.

The Body Shop

Against animal testing advocate the Body Shop definitely deserves a mention here, having headed many campaigns about cruelty free beauty. Not all of their products are vegan but they do have a filter on their website to find the ones that are. I've used a few different products of theirs in the past including mascaras and eyeliners and I've always found them to be great. Some of the products are a little more pricey than the brands I've already mentioned but they're definitely worth checking out.

Revolution Beauty

Also available at Superdrug (but check out their website for the full range) Revolution Beauty and their multiple mini brands state that "Our products are always PETA-certified cruelty free, never tested on animals and are 76% vegan, and growing." All their vegan products are printed with a vegan label in stores and they have a whole separate filter on their website for vegan products (the range is huge so you'll spend hours scrolling) I am obsessed with Revolution Beauty simply due to the creativity of their products. They are glossy, sparkly and so colourful. They keep really on top of trends but also have amazing staples. I've used their highlighters for years now and I get so many compliments on it all the time. Their eyeshadow palettes are great, highly pigmented and you get so much for your money. I also love that they seem to be a really inclusive brand, their latest campaign shows off a range of different people wearing their makeup, which I am all for. "Makeup matters, regardless of age, gender, ethnicity or sexuality." So if you don't know, get to know.


A great range of not only cruelty free and (mainly) vegan products but many of them are plastic free and refillable to reduce packaging when re-buying. Lush has a great range of colours to suit all makeup wearers from the neutral's to the vibrant's. I've only used a few of Lush's makeup products in the past and unfortunately not too recently but I've heard so many great reviews and now that they're really focusing on packaging I'm definitely going to start switching some of my products to theirs. I'd say that Lush are a little bit more expensive than some of the other brands I've mentioned but knowing that they are so much of an ethical company I'd be willing to splurge on some of their products (maybe things like the refillable lipsticks that would last me a while).

To sum up, the British high street is definitely embracing the shift towards animal friendly products and companies are being forced to be more transparent about the testing and ingredients in their products which I think can only be a good thing! If you're someone who is new to the whole idea of cruelty free beauty or a vegan lifestyle it can seem like there are so many things you have to think about but fortunately lots of companies are taking that on and doing it for you, labelling more clearly and displaying their accreditations with pride, so you can be sure that you're making a decision that sits right with you.

Green Origins in Butterscotch by Barry M

As always I'd love for you to let me know your thoughts on this topic, if you've used these brands, if this blog post was helpful, if there is another brand you'd like to recommend, leave me a comment to let me know! And as always if you'd like to share this post or get in touch with me on instagram I'm @minimallucy over there.

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